ALA Pre-Conference Attendees Materials
Below you see a representative sample of the marketing materials brought by participants in the ALA (American Library Association) pre-conference about marketing. These are the materials that libraries around North America are developing. Over the next month I will be uploading other examples from the same pre-conference.
Click the thumbnails to see the bigger pictures.
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Please respond with your reactions to the above designs, I would love to hear what you think about what other libraries are doing, and let us know what you are doing.
Feel free to upload your own images using the comment tools.
Sorry I have been out of the loop lately things are crazy (in a good way) at my new job here at University of Arizona.
ON MY MIND:
As we become more and more digital in our delivery of information I think marketing is going to become even more important. Take for example a great website that some of my colleagues here at UA created called Bisbee Deportation of 1917.
This is a site designed to tell the story of the labor dispute that arose between the copper mining companies of Bisbee, Arizona, and their workforce. Instead of negotiating with workers, the companies resorted to mass arrests and interstate deportation of 1,186 miners. The miners were loaded into cattle cars and abandoned in the New Mexican desert without shelter and only minimal food and water for several days. So far we have heard that many teachers are using it in their classrooms but how do they know about it?
The more we strive to make history including available to all educators, the more we need to successfully market our collections.
If we do a great job marketing these resources then many students and their teachers will be able to take advantage of reputable sources regardless of the state of their own text books and the restraints of their local budgets.
This means many children will have access to maps, photographs, illustrations that
Only twenty years ago would not be available to them
Marching the IWWs to Warren, July 12, 1917. AHS, Places-Bisbee-Bisbee Deportation, #42669
from
http://www.library.arizona.edu/exhibits/bisbee/primarysources/photogra phs/deportation.html