If you are going to be at the ALA Annual Conference in DC this year, Mary and I will have a booth at the Swap & Shop where we will be raffling off a chance to have Fearless Future redesign the marketing material of your choice (logo, brochure, business cards, etc.) for free!

Head on down to the Washington Convention Center Special Events Area, behind Aisle 600 on the exhibit floor between 11 a.m. and 1:30 p.m. on Sunday, June 24 to enter.

We can’t wait to see you there!

I just got done re-desiging Fearless Future. Mary and I wanted to go with a much cleaner design than before with the goal of making it much easier to navigate.

Every time Jonathan and I hand out our business cards, a chuckle invariably follows, and we couldn’t be happier.

We think it is one of the best complements we could ever receive.

Mary and Jonathan at the 2006 Swap ‘n Shop in NOLA

If you would like to catch a glimpse of the splendor that is Mary Evangeliste, you can see her in action at ACRL; Mary is presenting not once, but twice at ACRL in Baltimore this year.

Library as Convener: Collaborations that Build Creative (Academic) Communities

Session Format: Workshop
Track: Collaborations
Theme: Rocking the Boat (innovations)

Friday, March 30
8:30 AM - 12:15 PM

Session Number/Code: W
Room: Baltimore Convention Center – 338

Presenter(s):
Bess de Farber
Grants & Revenue Manager, University of Arizona Libraries
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona

Program Description:
Learn the art of collaboration through structured facilitative methods that yield creative ideas you never would have dreamed of on your own. The workshop presents a simulation of processes on how to host a CoLAB Planning® session in your library.

Note: This workshop limited to 60 particpants in order to ensure active participation. Pre-registration will be available in February 2007.

Learning Objectives

• Understand the concepts that drive outstanding collaborations
• Plan how to present an innovative facilitative process to discover new collaborative relationships/projects in your own community
• Utilize tools that ensure candidness, follow-through, and commitment to the project end-result

And

Will it make my teeth whiter? Selling the library without selling out

Session Format: Panel Session
Track: The Environment for Libraries
Theme: Lifelines (values)

Saturday, March 31
4:30 PM - 5:30 PM

Session Number/Code: PN
Room: Baltimore Convention Center – 310

Presenter(s):
Julie O’Keeffe
Coordinator of Outreach Services, Marquette University
Erla Heyns Ph.D. Libr
Director, Cornell University
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona
Patricia Berge
Librarian, Marquette University

Program Description:
Academic libraries increasingly compete for the attention of patrons. Many librarians have begun to embrace marketing of libraries, however, many are still reluctant. How do we move from marketing as an add-on to making it integral to libraries?

Learning Objectives

• Articulate assumptions and obstacles towards marketing
• Describe methods to communicate our professional ethics, as outlined by ALA, through marketing
• Analyze the costs and benefits of marketing

Welcome to the New and Improved™ Market the Future. All the same marketing and design information that you are used to just in a more readable and useful format.

You can find all of the navigational elements bundled under the “Control Panel.”

If you run into any issues, please drop me an email.

Make sure you read the July/August issue of College & Research Libraries News – Mary Evangeliste (1/2 or Fearless Future) wrote a terrific article about our experience winning the Best Practices in Marketing Academic & Research Libraries in 2005. Her article (attached below) summarizes our experience at ARCL as well as information about the 2007 Best Practices award.

Congratulations Mary; what an awesome article!

Sorry for the lack of updates, I think Mary and I are still recovering from ALA. We are getting geared up to get back on the ball with our posting.

My time recently has been taken up with a (mostly cosmetic) redesign of Fearless Future. Take a gander and let me know what you think!

Thanks to all of you who came out and supported us, the LAMA Swap & Shop was a huge success. I am posting the redesigns for those of you who couldn’t drop by or didn’t make it to New Orleans.

Here is some background on this project. Fearless Future was invited to do the academic brochure redesigns of the Swap & Shop PR Makeovers at ALA this year. In order to provide the selected libraries with the most flexibility in terms of production, we designed a brochure to be professionally printed as well as in-house produceable brochure (Black & White, Xeroxed).

Below I have posted the redesigns along with some framing so you can see the inspiration behind each brochure.

One of the brochures we chose to redesign was the Missouri Journalism Library. The Journalism Library is moving to a new building, and while they are waiting for a new building to be constructed, they are in very cramped quarters.

Missouri Journalism Library professionally printed brochure redesign:

Missouri Journalism Library in-house produced trifold brochure redesign:

The other library that we choose was the Robert W. Woodruff Library. The Woodruff Library is the consortial library of four historically black colleges in Atlanta, GA.

Robert W. Woodruff Library professionally printed brochure redesign:

Robert W. Woodruff Library in-house produced brochure redesign:

As ALA rounds the corner and you are getting your schedule squared away, all of you have to make room for the LAMA Swap & Shop. Mary and I will have some great brochure makeovers on display and we will be giving away tons of pointers, as well as a few packets of hands-on information.

Swap & Shop:
Sunday, June 25th
11-1:30 in the Main Exhibit Hall in the special events area behind aisle 3700.

I can’t wait to see you all there.

If you are going to be at ALA in New Orleans this year, you definitely need to stop by the Swap & Shop on Sunday, June 25 at 11:00 am – 1:30 pm in the Exhibit Hall.

Not only will you get a chance to see a showcase of successful PR materials, but you will also get a chance to see me and Mary in action. Fearless Future has been invited to handle the redesign of the chosen academic library brochures that were submitted for the “Makeover” section of the Swap & Shop.

We would love to see all of you there!

Link to press release about the Swap & Shop.