Thanks to all of you who came out and supported us, the LAMA Swap & Shop was a huge success. I am posting the redesigns for those of you who couldn’t drop by or didn’t make it to New Orleans.

Here is some background on this project. Fearless Future was invited to do the academic brochure redesigns of the Swap & Shop PR Makeovers at ALA this year. In order to provide the selected libraries with the most flexibility in terms of production, we designed a brochure to be professionally printed as well as in-house produceable brochure (Black & White, Xeroxed).

Below I have posted the redesigns along with some framing so you can see the inspiration behind each brochure.

One of the brochures we chose to redesign was the Missouri Journalism Library. The Journalism Library is moving to a new building, and while they are waiting for a new building to be constructed, they are in very cramped quarters.

Missouri Journalism Library professionally printed brochure redesign:

Missouri Journalism Library in-house produced trifold brochure redesign:

The other library that we choose was the Robert W. Woodruff Library. The Woodruff Library is the consortial library of four historically black colleges in Atlanta, GA.

Robert W. Woodruff Library professionally printed brochure redesign:

Robert W. Woodruff Library in-house produced brochure redesign:

As ALA rounds the corner and you are getting your schedule squared away, all of you have to make room for the LAMA Swap & Shop. Mary and I will have some great brochure makeovers on display and we will be giving away tons of pointers, as well as a few packets of hands-on information.

Swap & Shop:
Sunday, June 25th
11-1:30 in the Main Exhibit Hall in the special events area behind aisle 3700.

I can’t wait to see you all there.

If you are going to be at ALA in New Orleans this year, you definitely need to stop by the Swap & Shop on Sunday, June 25 at 11:00 am – 1:30 pm in the Exhibit Hall.

Not only will you get a chance to see a showcase of successful PR materials, but you will also get a chance to see me and Mary in action. Fearless Future has been invited to handle the redesign of the chosen academic library brochures that were submitted for the “Makeover” section of the Swap & Shop.

We would love to see all of you there!

Link to press release about the Swap & Shop.