Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.

You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.

Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK: