Every time Jonathan and I hand out our business cards, a chuckle invariably follows, and we couldn’t be happier.

We think it is one of the best complements we could ever receive.

I was browsing through BibliOdyssey, a repository for strange and beautiful images from books, and it reminded me that I have only a slight idea of what treasures exist in the archives of my institution.

Your archives are a treasure-trove of images and/or inspiration for use in your marketing materials. I’ve used materials from archives for everything from annual reports to event invitations.

I encourage you to throw on those white gloves, and start digging around your archives for materials. And I offer this tip, you can photograph some of the more fragile pieces rather than scanning them and still get very usable images.