I know we have been on a little bit of a video kick here, but I saw these and wanted to share.
Credits:
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver
Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.
You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.
Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK:
Along with the discovery channel’s new branding, they have rolled out a really charming commercial.
I really like the new commercial (it gives me the warm & fuzzies), and I also really like the new typography of Discovery’s new logo, but I’m not crazy about the “D” and globe combination they have started using as a stand-alone component of the branding.
Dove’s Campaign for Real Beauty made quite a splash when it hit the interwebs in 2006 with their 1st viral video entitled “evolution.”
As a testament to Dove’s success, Foster Farms has just made a spot-on parody of the “evolution” ad entitled “transformation.”
Dove’s “evolution”
Foster Farms’ “transformation”
While not exactly new, this is also another great example of culture jamming…
Unilever is the parent company of Dove as well as Axe, a men’s cologne who’s ads usually catch ire for being misogynistic.
As a response to the apparent hypocrisy coming from Unilever, an internet user re-mixed Dove’s second viral ad “onslaught” with clips from Axe’s commercials.
Is there anything Amy Sedaris can’t do? She can bake, decorate things, host one hell of a party, and apparently wrangle rabbits to do her bidding. (Not to mention she can make an evil mega-corp’s crappy software seem soft and cuddly.)