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Campaign for Real Beauty

Dove’s Campaign for Real Beauty made quite a splash when it hit the interwebs in 2006 with their 1st viral video entitled “evolution.”

As a testament to Dove’s success, Foster Farms has just made a spot-on parody of the “evolution” ad entitled “transformation.”

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Dove’s “evolution”
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Foster Farms’ “transformation”

While not exactly new, this is also another great example of culture jamming
Unilever is the parent company of Dove as well as Axe, a men’s cologne who’s ads usually catch ire for being misogynistic.

As a response to the apparent hypocrisy coming from Unilever, an internet user re-mixed Dove’s second viral ad “onslaught” with clips from Axe’s commercials.

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Dove’s “onslaught”
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“A message from Unilever”

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