Comments on: Celebrity Road Trip

By: Mary Evangeliste

Mary Evangeliste — Thu, 24 May 2007 23:31:04 +0000

Julie and the folks at Marquette University chose Tim Allen etc. because they found a way to get “standies” from the film “Wild Hogs” starring John Travolta, Tim Allen, Martin Lawrence and William H. Macy.

So I think another very important thing to remember in marketing is too simply take advantage of opportunities that surround you!

I love the levity of their campaign and I know that Julie and Pat and company are having a great time putting it together and I am sure that is communicated to their students. Having fun is paramount to me!

As I am always saying we must always “bring joy to librar-ness” and I know they are doing this.

Thank you Julie for sharing your campaign with all of us.

By: brian

brian — Sun, 20 May 2007 18:19:01 +0000

How did you select the “celebrities” that you used? Did you choose people who were popular with youth culture, like from Family Guy, J Depp, Paris Hilton? I ask because Tim A is a bit dated… and having posters (etc) of has-beens might not be as attractive as people who are hot right now.

By: Mary Evangeliste

Mary Evangeliste — Thu, 26 Apr 2007 21:34:36 +0000

Julie,

I am so glad that you posted these. I think they are so much much fun probally because they are so unexpected.
I love the design that reinforce the road trip theme and the cut outs are so great!

please update all of us as you use this campaign and continue to tell how it goes!!!