Hello everyone! Please excuse the non posting this past week; both Jonathan and I are deeply immersed in our own university-wide marketing plans at the moment. American University has once again proven that their edgy designs can be executed with very little money but with maximum results. This year Jonathan designed a fabulous aluminum water bottle that is so cool I’ll bet students will begin hoarding them. AU is also planning a launch party for their new 24-hour schedule; finalizing details, gathering sponsorship, and making costumes (they are going to have a robot, a monkey, a ninja, and a pirate there to match their new post-it notes — see image above) Here at University of Arizona Libraries we are putting the final touches on our second annual Amazing Library Race. An orientation event meant to break down barriers and eliminate misconception students have about the libraries resource and services. Last year was so successful and so much fun that we are starting to make a name for ourselves on campus. Last week we showed up on the home page of the University of Arizona. No small feat indeed. This is definitely because of our strong branding of the event and all the thanks for that goes to graphic designer Marty Taylor – Thanks Marty! The thing that I like best about the Amazing Library Race is the engagement of the staff involved, they are so dedicated and they create their own questions and displays -they are wonderful and energetic. It is so great that last year the staff said that they enjoyed the event especially for the fact that the got to work and have fun with people in the library that they rarely see… these kinds of comments make all of my work worthwhile!