One of the things that people forget when developing your marketing plan is that marketing extends to everything that comes out of your organization. Posters, brochures, even temporary signs all get the magic marketing treatment. Every chance that you are presented, you need to reinforce your brand. Let’s not kid ourselves, it is time to begin thinking of your institution as a brand whether or not you like the idea of it. Reinforcing your brand is the most fundamentally important aspects of marketing, you have to tie your brand to your institution. Here are two logos for American University Library, one is used for formal publications and the other is used for the day-to-day materials from the library.

A logo is the easiest way to create a brand for the library in the mind of the viewers. Keep this in mind, most libraries usually forgo a library logo for their university’s logo.