This week Mary is presenting at two conferences. Woah Mama!

Keep an eye out for her if you are attending either of these conferences!

A Brand You World: Amigos Member Conference 2008
Breakout Session with Yvonne Mery
Wednesday, May 7th, 2008

Can Libraries Be Sold like Soap?
When: Wednesday, May 7 – 1:00 p.m. – 3:10 p.m. (Breakout Session)
Speakers: Mary Evangeliste Director of User Services & Outreach, Gettysburg College and Co-Founder, Fearless Future: Marketing for Things That Matter; Yvonne Mery, Assistant Librarian, Undergraduate Services Team, University of Arizona Library
Audience: Branding and Marketing
Traditionally, many librarians have had little faith in commercial marketing, perceiving it as unnecessary and claiming, in effect, that you can’t sell libraries like you sell soap. This session will present an alternative perspective on commercial marketing: social marketing and its applicability to libraries.

Tools of Engagement: Attracting and Engaging Library Users
Library Challenges & Opportunities
Friday, May 9th, 2008

What are the most creative libraries doing to engage current and potential users of the library? Join us as we explore great new ideas for reaching and engaging users and look at some results of users’ involvement in shaping library services, programs, and spaces. This program will go beyond PR, to involving our various communities of users in shaping the libraries of the future. Panelists include an accomplished library social marketer and outreach librarian, a very successful public library director who has integrated her library with other public agencies, a leader in college student engagement programs, and a recent MLS graduate exploring new ideas. This teleconference is 90 minutes–Noon to 1:30 p.m. Eastern Time