Pom Wonderful provides a fantastic example of how to do an advertising campaign right.
I know for a fact that you have heard of Pom Wonderful, because they were able to build up fervor of media excitement in tandem with their project launch that worked absolutely to their advantage. You couldn’t read a newspaper or turn on the TV with out hearing about the benefits of antioxidants and their abundance in pomegranate juice.

I’m not a huge fan of their designs, but it is a very safe approach to “health” advertising, nice and clean, but they freshen it up with a touch of whimsy.

An additional example that Pom provides is their ability to transition into a new line of drinks. With acai juice stealing all the antioxidant thunder in recent days, I think that Pom decided to take a step away from just plain pomegranate juice and focus on a tastier drink that packs the same antioxidant punch. I am anticipating another excellent example of how to advertise correctly as Pom Tea gets more widely distributed.