Fearless Future – Market the Future

« Marketing extends everywhere | Home | ALA Pre-Conference Attendees Materials »

Striking a Chord

» March 21st, 2006

I found this post on We-Make-Money-Not-Art about La Linea by Osvaldo Cavandoli (see video below) a French TV show from the early 70s. I love this concept of using a simple line to convey complex emotion/action.

Dailymotion blogged video

Immediately upon seeing La Linea, I thought of a modern example of of this same technique… The new Hilton Hotel’s advertising campaign “Travel should take you places” (see video below).

&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;a mp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;am p;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp; amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;am p;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;am p;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

I really love the simplicity of these.

You can find other clips of La Linea here, here, and here.
And the other three Hilton ads here, here, and here.

by Jonathan Silberman | Trackback