Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop.
Come by and say hi!
Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700
Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.
Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.
Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!
Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m
Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.
Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!
The addition of “The Taxidermist” DLC reminds me of the bittersweet story that is Heavy Rain. On Feb. 23rd Quantic Dream released Heavy Rain, the spiritual successor to Indigo Prophecy, and has since enjoyed positive sales and favorable reviews (87 from MetaCritic). What’s most interesting about this though is that Heavy Rain was largely marketed as an “Action/Adventure” game in which the player is asked, “How far would you go to save the one you love?”. What they neglected to mention was that to save the one you love, you’d have to memorize the PlayStation 3 controller and unblinkingly spasm key strokes for the length of the 6 hour storyline.
As an avid gamer, I watched with intrigue as this graphically-stunning, experimental game came close to release. The worst fear of every gamer is that their most anticipated game will be uncovered as a series of cinematics or quick time events (QTE) that has no meaningful gameplay. During an interview, the creator David Cage avoided mentioning QTE’s and instead used the term “Interactive Drama” to categorize his game. From a marketing perspective, this oxymoronic term was a wise omission from the commercials and packaging.
This was clever because the title “Interactive Drama” inherently implies a certain amount of un-interactivity. But no matter how many talented writers you bring together to create a Choose Your Own Adventure book, the reader will still only be flipping numbered pages. As such, during Heavy Rain the player is restricted to the narrative presented and given a limited amount of choices to make (few with actual consequences). Thus, it very much mirrors a regular game but without varied gameplay mechanics and more squares (■) than a college library during finals week.
In the end, the gorgeous graphics and powerful story of Heavy Rain break new ground for the genre, but limited and repetitive gameplay keeps it from breaking any sales records.
Mario Halkyer is a guest poster from York, PA who
runs his own blog and regularly plays more games than needed.
Below you will see two examples of President Barack Obama and his relationship to libraries. We hate READ posters because even someone as cool as Obama looks stodgy and staged. The other one which has been floating around the internet was made by a smart designer. This design could actually get tweens and teens to come to the library not to mention all us hipsters that still think we’re cool! When I posted this on facebook some of my college friends said we should make T-shirts and I’m still open to the idea.
But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian!
ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:
How-tos of guerrilla marketing
Cutting-edge digital marketing practices
Benefits of traditional print media
Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.
Stop what you are doing and watch this amazing video from Buck!
As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive, direct and produce a short animation exploring the evolution of the Dew Brand. We decided to take a walk through history (packed with historical taglines), starting with Dew’s country roots as a moonshine mixer and getting progressively more urban as we move to modern times. And all in 15 seconds!
2008 brought many great changes and many exciting projects to Fearless Future, so Jonathan and I wanted to take time to thank all of those people and companies that made it such a great year.
January—Mary moved back East in January to central Pennsylvania. After one year as Director of User Services and Outreach at Musselman Library, Gettysburg College she continues to be engaged and excited about her work there. She and her wonderfully smart and creative colleagues are currently in the process of creating an integrated approach to marketing in libraries. Stay tuned for more details.
April—Jonathan continues to receive accolades about the IM marketing effort he was involved in with American Univerity Library and in April he presented about it at Computers in Libraries with our amazing colleagues Alex Hodges and Patricia West. This campaign proved that a library could create a great looking campaign that matched perfectly with its target audience and clearly stated the benefit of using the IM service to that audience.
May—Mary was invited to be a panelist at the opening session Branding Bravely of at Amigos Library Services and at the same conference Mary and Yvonne conducted a three hour workshop version of “Can Libraries be sold as Soap?” We worked with the wonderful Laura Kimberly and Eddy Smith of Amigos who made us feel so welcome in Texas. Last but not least we got to catch up with one of our favorite fearless friends, Tommie Wingfield.
August—Mary conducted a three-hour version of “Can Libraries be sold as Soap?” for the Tri-state College Library Cooperative. Mary worked closely with Joy Dlugosz of Eastern University to adapt the workshop to the needs of the organization. Joy first met Mary when Mary was a guest lecturer for University of Pittsburgh’s School of Information Science. Mary does this every April for professor Susan Alman who is the director of the Fast Track program at Pitt. Joy is amazingly energetic and committed to librarianship.
September—Fearless Future begins work with the Adams County SPCA. First we redesigned their unchaining brochure and in 2009 we will be working on their membership campaign. We are so impressed with the commitment all of the ACSPCA employees and board bring to this shelter; we are honored to work with them.
October—Jonathan conducts Adobe Illustrator® training workshop for ARGY
November—Mary brought together three librarians to talk about Information Literacy for Life. This was the first teleconference that Mary helped shape and facilitated. It could not have gone any better. Alex Hodges, Niketha McKenzie and Roshin Matthew all presented about information literacy and their particular populations but more importantly the collaborations that can be created to create a seamless continuum of information literacy throughout one’s lifetime. Keep your eyes of all three of these librarians because you will undoubtedly her more about them.
November—Fearless Future works pro-bono for ArtLitho to design their holiday card.
Cool! Look at this video produced by the New York Public library in collaboration with one my my favorite blogs Design Sponge.
Essentially, they are going to follow around five different kinds of designers/artists as they cull the NYPL looking for inspiration. In this first video of the series they introduce the designers and their respective mediums. Very neat stuff! Can’t wait to see the other parts of the series.
The New York Public Library holds a wealth of unexpected sources of inspiration for artists and designers—from vintage valentines and textile patterns, to fabric samples and turn-of-the-century menus from around the world. For this online-only miniseries, “Design by the Book,” the Library partnered with the leading design blog Design*Sponge to invite five New York City-based artists to sift through our collections in search of inspiration. Stay tuned for future episodes as the artists, who range from a glassblower to a letterpress printer, create unique works inspired by what they found; special guest Isaac Mizrahi will also join us to share his sources of inspiration. The artists are: Lorena Barrezueta, Rebecca Kutys, Mike Perry, John Pomp and Julia Rothman. Music by Clear Tigers.