Oh my, this commercial by the firm McCann Erickson is more than intense.

I wonder if this will ever air on US television…

[via Fubiz]

I’m absolutely in love with these time traveling travel posters designed by Amy Martin. All the procceds go to 826LA, a non-profit writing and tutoring center.

You can buy these (for me) here.

[via Josh Spear]

Rather than simply pandering to a younger demographic Discovery’s new channel, Planet Green, came up with a pretty inspired & humorous promo spot. The acting isn’t oscar caliber but this certainly will connect with their target audience a heck of a lot better than paying them to read a list of reasons why being eco-friendly is the prudent thing to do.

You have to give it to them for pulling this commercial off, it’s extremely hard to successfully use celebrities (Rocker Tommy Lee & Rapper Ludacris) as spokespeople.

Just look at this terrible example from TNT for the 2008 NBA playoffs featuring Terrence Howard as a comparison. EEEKKKK:

Beautiful ad from Travelers Insurance.
Just by playing with the scale of the umbrella they made a great ad!

Sent by Cody-Thanks Cody!

Penguin UK is re-releasing Ian Fleming’s classic James Bond novels with these BEAUTIFUL covers illustrated by Michael Gillette. Here are a few of my favorites, but they are all worth ogling.

[via Josh Spear]

Along with the discovery channel’s new branding, they have rolled out a really charming commercial.

I really like the new commercial (it gives me the warm & fuzzies), and I also really like the new typography of Discovery’s new logo, but I’m not crazy about the “D” and globe combination they have started using as a stand-alone component of the branding.

[rebranding via AdGoodness]

Whew, it feels good to get that off my chest. Now if only I could be a grammar nazi. [feel free to just ignore the thirty or so grammatical errors in this post]

Receding Hairline has a great post on the most common typographical errors.

For example, one of my pet peeves… the ever elusive en and em dashes.

A hyphen… should really only be used when linking words such as ready-made. It shouldn’t even be used mathematically to represent a minus, as there’s a dedicated character for that, too. Most other uses mandate an en dash – as here, for example – or when planning meetings from 1–2. Changing fashions mean the the long dash—this one, called an em dash—is rarely seen, but where it is, it’s usual to render it without the spaces on either side or with special hairline spaces instead.

[via lifehacker]

I was working on a new site design with Mary this past weekend, when we started to play around with colors for the layout.
I showed her a website that Adobe created that allows you to create color palettes with up to five colors and see how they interact with each other. The site is called Kuler (get it?? color spelled funny) and is supremely useful. You can create your own combinations or just browse the site for inspiration.

Another site that I love to browse for color inspiration (but have yet to use their palette creation capabilities) is ColourLovers.

Dove’s Campaign for Real Beauty made quite a splash when it hit the interwebs in 2006 with their 1st viral video entitled “evolution.”

As a testament to Dove’s success, Foster Farms has just made a spot-on parody of the “evolution” ad entitled “transformation.”

While not exactly new, this is also another great example of culture jamming…
Unilever is the parent company of Dove as well as Axe, a men’s cologne who’s ads usually catch ire for being misogynistic.

As a response to the apparent hypocrisy coming from Unilever, an internet user re-mixed Dove’s second viral ad “onslaught” with clips from Axe’s commercials.

Honda wanted to raise the green credentials of its lawn and garden equipment and to remind avid gardeners that Honsa’s range of products its not only good for their garden, it’s also good for the environment. Their solution was a letter that grows. They printed the direct mail piece on specially made paper containing seeds that could be planted to grow flowers. When consumers planted the letter, it became a permanent (and lovely) part of their garden. In terms of a gardening message, “Honda” literally became part of their garden.

In terms of a green message, they went beyond “Carbon Neutral” and created an idea that would ultimately remove carbon from the atmosphere. Both the envelope and paper were 100% recycled, acid free and environmentally friendly. They even used green friendly inks.

Agency: Inferno London, United Kingdom

[via AdGoodness]