Okay, no one LOVES the pledge times for public radio and television, but some are less painful than others. The last two from Central Pennsylvania WITF have been down right awesome. Ever since I was a young adult in DC I have tried to support public radio because I listen to it every day! In February, right before Valentine’s day, WITF created a campaign called “show the love.” The pledge drive matched up donations with a delivery of a dozen roses. The drive encouraged listeners to pledge money and to show their love to both WITF and to someone they love or admire. It was easy way to remember to send someone some affection and also support the radio! I sent flowers to my mom and she was soooooo happy! Now WITF is in the middle of their “plant a tree” initiative and they are partnering with the PA Department of Natural Resources and Conservation to create the WITF Woodland that will plant a tree for each person who pledges to the station. Both of these pledge drives work because they have ADDED VALUE. The added value comes from getting something very specific out of pledging, In Feb it was flowers for me to send to my mom and now it is a tree in my name. When you ask people to give money to your organization make sure you are adding value by appealing to the your audience’s values!
Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd. The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer from ALA. Keep an eye out for it!
At San Francisco’s Pizzeria Delfina, they know how to own their pain. Rather than wringing their hands over Internet sourpusses who give them one-star Yelp ratings, they’ve printed up tees with excerpts from the most scathing reviews (“This place sucks”) and given them to the staff to wear.
I love the opening sequence for the new Showtime series the United States of Tara. If you haven’t seen the show, it is about a woman named Tara (Toni Colette) who has dissociative identity disorder. The intro shows three of her other personalities. The first, Alice, typifies a 50′s housewife. The second, Buck, is a cigarette-smoking, Lynard Skynard-loving, Vietnam vet. The third, “T”, is a perpetual 16 year old with all of the typical vices: boys, booze, and bong hits. The into was directed by Jamie Caliri using stop motion. You can read a little more about the production here. Jamie also directed one my all-time-favorite commercials.
I know we have been on a little bit of a video kick here, but I saw these and wanted to share. Credits:
Advertising Agency: Rethink, Vancouver, Canada Creative Directors: Chris Staples, Ian Grais Art Director: Chad Kabigting Copywriter: Katie Ainsworth Graphic Designer: Rory O’Sullivan Producer: Ann Rubenstein Account Services: Tricia Bradshaw Client Supervisor: Bill Rice Production Company: Holiday Films, Toronto Director: Adam & Dave Executive Producer: Josefina Nadurata Producers: Josefina Nadurata, Chris Pavoni Director of Photography: Jonny Cliff Editorial: Melanie Snagg, Tonic Post, Vancouver Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver Visual Effects: Tonic Post, Vancouver
Cool! Look at this video produced by the New York Public library in collaboration with one my my favorite blogs Design Sponge. Essentially, they are going to follow around five different kinds of designers/artists as they cull the NYPL looking for inspiration. In this first video of the series they introduce the designers and their respective mediums. Very neat stuff! Can’t wait to see the other parts of the series.
The New York Public Library holds a wealth of unexpected sources of inspiration for artists and designers—from vintage valentines and textile patterns, to fabric samples and turn-of-the-century menus from around the world. For this online-only miniseries, “Design by the Book,” the Library partnered with the leading design blog Design*Sponge to invite five New York City-based artists to sift through our collections in search of inspiration. Stay tuned for future episodes as the artists, who range from a glassblower to a letterpress printer, create unique works inspired by what they found; special guest Isaac Mizrahi will also join us to share his sources of inspiration. The artists are: Lorena Barrezueta, Rebecca Kutys, Mike Perry, John Pomp and Julia Rothman. Music by Clear Tigers.
I’m absolutely in love with these time traveling travel posters designed by Amy Martin. All the procceds go to 826LA, a non-profit writing and tutoring center.
Okay, no one LOVES the pledge times for public radio and television, but some are less painful than others. The last two from Central Pennsylvania WITF have been down right awesome. Ever since I was a young adult in DC I have tried to support public radio because I listen to it every day! In February, right before Valentine’s day, WITF created a campaign called “show the love.” The pledge drive matched up donations with a delivery of a dozen roses. The drive encouraged listeners to pledge money and to show their love to both WITF and to someone they love or admire. It was easy way to remember to send someone some affection and also support the radio! I sent flowers to my mom and she was soooooo happy! Now WITF is in the middle of their “plant a tree” initiative and they are partnering with the PA Department of Natural Resources and Conservation to create the WITF Woodland that will plant a tree for each person who pledges to the station. Both of these pledge drives work because they have ADDED VALUE. The added value comes from getting something very specific out of pledging, In Feb it was flowers for me to send to my mom and now it is a tree in my name. When you ask people to give money to your organization make sure you are adding value by appealing to the your audience’s values!
Mary and I have been working extremely hard on our new book with our good friend 
I think this is amazing!
