I have resigned from my position in PA and I am currently in Washington, DC working with a variety of amazing Fearless Future clients. From here I will venture to Western PA.  to visit my extended family. Then I will make my way to my spiritual home-Tucson, AZ. I try to stay away from the sonoran desert but it pulls me back each time!

Jonathan and I knew when we started Fearless Future five years ago that sooner or later one of us would do it full time. We have grown from just hopes and dreams to working with amazing educational, environmental, wellness and social justice clients. These clients inspire us to create the best design and marketing to get the word out about the amazing work they do!

I will always be a librarian and I am grateful for the 12 years I spent in higher education. I love working with students on their research and have been deeply effected by many of my colleagues’ kindness. I have incredible friends from everywhere because of libraries.

We hope to continue to work with librarians all over the world to create exciting and fresh marketing. And of course I am always available for workshops and consultations.

The world of social marketing and design is so exciting right now that I feel that I just cant miss it. Witness the growth of magazines like ODE and groups like GOOD.

I feel like our society is right on the verge of realizing how to apply great marketing and design to solve some of the world’s largest problems.

Most of you know that I have always loved studying and making art and creating social design is my way of translating that skill to the world.

If you have a great non-profit or small business that you think makes the world more fearless for all of us please write me @ marye@fearless-future.com and tell me about them. We would love to connect with them and help them bring awareness to new audiences about  the amazing things they do!  Be fearless!

Sunday, June 27, 12:30–1:30 p.m. Swap & Shop Presents: PR X-change (Public Relations Exchange) LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year. This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic. Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready! ALA Washington Convention Center -101 Staff Support Interests Monday, June 28, 8–10 a.m Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

FOR IMMEDIATE RELEASE January 14, 2010 Media contact: Larry Godwin Phone: 1-800-843-8482, ext. 2847 Email: godwin@amigos.org Amigos Partners with Fearless Future to Offer Online Library Marketing Course Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians. Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan. The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT. Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.” About Fearless Future Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson. About Amigos Library Services For more than 30 years, Amigos Library Services, www.amigos.org, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

You are not alone: managing change in user/access services with compassion and commitment.

In this panel presentation three managers of Access Services share the triumphs, disappointments and the “down right uncomfortable” work of transforming a user/access services department. Changes in the user/access service areas are inevitable; systems change and improve, vendors change, production numbers increase or decrease and technology dictates changes in work flow. How can we learn from each other instead of feeling as if we are in this all alone? How can we strive to create respectful workplaces while also asking employees to change when they are comfortable with the current state of their unit? We will discuss how to conduct a gap analysis to identify areas that need improvement, system analysis to aid in the sometimes-contentious abandonment of legacy services, and the most important component of change leadership –how to communicate clearly and effectively with staff so that are informed, educated and feel that they are fundamental in the success of the transformation.

Mary is very interested in respectful and compassion management practices, you can read more about this in her chapter Guidelines for knowing and showing : from good to great bosses in Staff development strategies that work! : stories and strategies from new librarians

ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

• How-tos of guerrilla marketing
• Cutting-edge digital marketing practices
• Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Click here to purchase it from ALA. Contact us and we can get you a $5 coupon.