Sunday, June 27, 12:30–1:30 p.m.
Swap & Shop Presents: PR X-change (Public Relations Exchange)
LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year.
This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic.

Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready!
ALA Washington Convention Center -101 Staff Support Interests
Monday, June 28, 8–10 a.m

Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

FOR IMMEDIATE RELEASE
January 14, 2010

Media contact: Larry Godwin
Phone: 1-800-843-8482, ext. 2847
Email: godwin@amigos.org

Amigos Partners with Fearless Future to Offer Online Library Marketing Course

Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians.

Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan.
The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT.

Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.”

About Fearless Future
Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson.

About Amigos Library Services
For more than 30 years, Amigos Library Services, www.amigos.org, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

Here is some info on their talk:

You are not alone: managing change in user/access services with compassion and commitment.

In this panel presentation three managers of Access Services share the triumphs, disappointments and the “down right uncomfortable” work of transforming a user/access services department. Changes in the user/access service areas are inevitable; systems change and improve, vendors change, production numbers increase or decrease and technology dictates changes in work flow. How can we learn from each other instead of feeling as if we are in this all alone? How can we strive to create respectful workplaces while also asking employees to change when they are comfortable with the current state of their unit? We will discuss how to conduct a gap analysis to identify areas that need improvement, system analysis to aid in the sometimes-contentious abandonment of legacy services, and the most important component of change leadership –how to communicate clearly and effectively with staff so that are informed, educated and feel that they are fundamental in the success of the transformation.

Mary is very interested in respectful and compassion management practices, you can read more about this in her chapter Guidelines for knowing and showing : from good to great bosses in Staff development strategies that work! : stories and strategies from new librarians

But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian!

ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

• How-tos of guerrilla marketing
• Cutting-edge digital marketing practices
• Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Click here to purchase it from ALA.

Contact us and we can get you a $5 coupon.

This is part of concerted effort to highlight the GettDigital collections and we are thrilled to have this additional national platform to extend our reach.

Thanks to ACRL and specifically to David Free!

Thanks to my wonderful colleagues at Musselman Library for making marketing digital collections such an enjoyable task, Director of Special Collections and College Archivist–Karen Drickamer, Special Collections Assistant–Catherine Perry, and Cataloging/Metadata Librarian–Carolyn Sautter.

Check out all of the GettDigital Pages I am sure that you will find something of interest.

Remember Gettysburg is not just muskets and cannonballs.

Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd.

The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer from ALA.
Keep an eye out for it!

http://sethgodin.typepad.com/seths_blog/2008/11/the-marketers-a.html

Receding Hairline has a great post on the most common typographical errors.

For example, one of my pet peeves… the ever elusive en and em dashes.

A hyphen… should really only be used when linking words such as ready-made. It shouldn’t even be used mathematically to represent a minus, as there’s a dedicated character for that, too. Most other uses mandate an en dash – as here, for example – or when planning meetings from 1–2. Changing fashions mean the the long dash—this one, called an em dash—is rarely seen, but where it is, it’s usual to render it without the spaces on either side or with special hairline spaces instead.

[via lifehacker]

Yvonne Mery and I will be presenting on Friday April 4th in Irvine California at the California Association of Research Libraries. We will be presenting with a wonderful colleague from UC Irvine, Pauline Manaka. We are presenting a shortened version of “Can Libraries be sold as soap?” Our interactive workshop that focuses on social marketing campaigns and its transferability to libraries.

Jonathan will be presenting with other awesome colleagues, Alex Hodges and Patricia West, on Tuesday, April 8th at Computers in Libraries in Arlington, Virginia. Jonathan and company will be talking about the amazing work done marketing IM service at American University Library. Finally our wonderful friend and co-author Nancy Dowd of The “M” Word is also presenting at Computers in Libraries. Nancy will be talking about how to survive tech exhaustion and instead find the best uses Web 2.0 technology in libraries.

Another site that I love to browse for color inspiration (but have yet to use their palette creation capabilities) is ColourLovers.