Hey All! This is Malia, Fearless Future intern, contributing my first blog post! I just wanted to share some interesting artwork I came across.

While working at the UA library, a good citizen turned in a few lost items one of those being a library card from the Tempe Public Library here in Arizona. I’ve got to say, I’ve never seen a cooler library card! I was intrigued and looked up Tempe Public Library under the assumption that they must have a really awesome marketing department. It turns out there are four specially designed cards by artists in Arizona that have references to the common theme of mass transit. Mary Lucking designed the one I came across, shown here.

Before looking up the design of this card, I had no idea what the image was about. A friend of mine guessed that the guy in the picture was simply taking the light rail. I thought it was a good guess, but it’s actually a scene from the artist’s favorite book called The Master and Margarita, when a cat tries to board a Moscow street car.

Also, here’s an interesting slideshow called Reading Tea Leaves and Campaign Logos I found while wandering around The New York Times website. It humorously analyzes various campaign logos for current presidential candidates. One of my favorites is shown here.

So Hungry! Must hail cab!

Thai Tanic
Thai Food
http://www.thaitanic.net/
1326-A 14th Street NW
Washington, DC 20005
202.588.1186
Brilliant name, and great Thai food in “up and coming” neighborhood. Cheesy decor, but the food makes up for it. Also try one of their specialty, tropical drinks.

Singapore Bistro
Asian Fusion
http://www.singaporebistro.com/
1134 19th St. NW (between L & M)
Washington, DC 20036
202.659.2660
Great Happy Hour Sushi and drinks

Georgia Brown
Low-Country Cuisine (read: Fancy Southern Food)
http://www.gbrowns.com/
950 15th Street, NW (between I & K st)
Washington, DC 20005
202.393.4499
Old fashion, upscale.

Jack’s
French Inspired
http://www.jacksdc.net/
1527 17th St NW
Washington, DC 20036
202.332.6767
Great brunch, crowded after dark, reasonably priced.

Circa
Café/Casual Eatery
http://circacafes.com/
1601 Connecticut Avenue, NW (Dupont Circle)
Washington, DC 20009
202.667.1601
Fantastic food, great location and excellent price.

Charlie Chiang’s
Chinese
http://www.charliechiang.com/
1912 I Street, NW
Washington, DC 20006
202.293.6000
Excellent & authentic Chinese food.

Bertucci’s
Italian
http://www.bertuccis.com/
1218 Connecticut Ave NW
Washington, DC 20036
202.463.7733
Brick oven pizza at it’s finest, a little pricey though.

DC Café
Italian & Greek
2035 P Street NW
Washington, DC 20036
202.887.5819
Small and dingy, but excellent food. Large portions

Pizzeria Paradiso
Pizza
2029 P St. NW
Washington, DC 20036
202.223.1245
The best pizza in DC. However, extremely crowded all the time. Best to go early, or carry out.

The Childe Harold
American
http://www.childeharold.com/
1610 20th ST NW
Washington, DC 20036
202.483.6700
Go and have one of their famous Guard’s Burgers (a grilled burger stuffed with cheddar cheese and bacon), and wash it down with a cold, refreshing beer.

Mary clearly not happy because she isn’t in DC enjoying the food. Photo by Alex Hodges

Austin Grille
Great Tex-Mex
http://www.austingrill.com/austingrillee/
750 E Street, NW
Washington, DC 20004
202.393.3776
I worked there as a wait person for almost two years, and I still LOVE the place
try a swirlie! Giddy up!

Jaleo
Spanish Tapas
http://www.jaleo.com/
480 7th Street, NW
Washington, DC 20004
202.628.7949
Great tapas! beautiful try the sangria
Right next door to Austin Grille
You can make online or phone reservations

Café Atlantico
Central & South American Cuisine
http://www.cafeatlantico.com/
405 8th Street, NW
Washington, DC 20004
Between D and E Streets
202.393-0812
Best Paella in town, I worked here too for a little while, such fun!
Later most night they move the tables back and the dancing begins!

Full Kee
Chinese
509 H St, NW
Washington, DC 20001
202.371.2233
Easily the BEST Chinese food in china town – a hidden treasure!
OH yes I do NOT believe that Full Kee takes credit cards

Zaytinya
Mediterranean Tapas
http://www.zaytinya.com/
701 9th St, NW (Corner of 9th & G st NW)
Washington, DC 20004
202.638.0800
Amazing food and Beautiful architecture and ambiance, all for a reasonable price.

Capital City Brewery
Traditional American Fare
http://www.capcitybrew.com/
1100 New York Ave, NW
Washington, DC 20009
202.628.2222
Great food & beer at a great price!

If you are going to be at the ALA Annual Conference in DC this year, Mary and I will have a booth at the Swap & Shop where we will be raffling off a chance to have Fearless Future redesign the marketing material of your choice (logo, brochure, business cards, etc.) for free!

Head on down to the Washington Convention Center Special Events Area, behind Aisle 600 on the exhibit floor between 11 a.m. and 1:30 p.m. on Sunday, June 24 to enter.

We can’t wait to see you there!

Derik A. Badman’s drawing of Mary

There have been some requests to post the powerpoint “Will it make my teeth whiter? Selling the library without selling out,” from ACRL Baltimore. Below you will find the presentation and the bibliography from the talk.

Derik Badman did a nice write up (and drawing) on the ACRL blog “live from the scene” regarding the presentation.
http://www.learningtimes.net/acrlblog/237/marketing-the-library/

Oh and if anyone took pictures of this presentation would you please shoot me an e-mail? Mary and I were so scattered by then, we didn’t take any for posterity.

Mary and Jonathan at the 2006 Swap ‘n Shop in NOLA

If you would like to catch a glimpse of the splendor that is Mary Evangeliste, you can see her in action at ACRL; Mary is presenting not once, but twice at ACRL in Baltimore this year.

Library as Convener: Collaborations that Build Creative (Academic) Communities

Session Format: Workshop
Track: Collaborations
Theme: Rocking the Boat (innovations)

Friday, March 30
8:30 AM – 12:15 PM

Session Number/Code: W
Room: Baltimore Convention Center – 338

Presenter(s):
Bess de Farber
Grants & Revenue Manager, University of Arizona Libraries
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona

Program Description:
Learn the art of collaboration through structured facilitative methods that yield creative ideas you never would have dreamed of on your own. The workshop presents a simulation of processes on how to host a CoLAB Planning® session in your library.

Note: This workshop limited to 60 particpants in order to ensure active participation. Pre-registration will be available in February 2007.

Learning Objectives

• Understand the concepts that drive outstanding collaborations
• Plan how to present an innovative facilitative process to discover new collaborative relationships/projects in your own community
• Utilize tools that ensure candidness, follow-through, and commitment to the project end-result

And

Will it make my teeth whiter? Selling the library without selling out

Session Format: Panel Session
Track: The Environment for Libraries
Theme: Lifelines (values)

Saturday, March 31
4:30 PM – 5:30 PM

Session Number/Code: PN
Room: Baltimore Convention Center – 310

Presenter(s):
Julie O’Keeffe
Coordinator of Outreach Services, Marquette University
Erla Heyns Ph.D. Libr
Director, Cornell University
Mary Evangeliste
Training Coordinator-Information Commons, University of Arizona
Patricia Berge
Librarian, Marquette University

Program Description:
Academic libraries increasingly compete for the attention of patrons. Many librarians have begun to embrace marketing of libraries, however, many are still reluctant. How do we move from marketing as an add-on to making it integral to libraries?

Learning Objectives

• Articulate assumptions and obstacles towards marketing
• Describe methods to communicate our professional ethics, as outlined by ALA, through marketing
• Analyze the costs and benefits of marketing

I couldn’t pass up an opportunity to share this…

In 1983 the American Library Association pulled together 8 graphic designers and illustrators from around the US to create a collection of camera-ready art for libraries to use in their PR materials – cutting edge stuff at the time, and a great resource for any library.

Alas, 23 years is a long time when technology is involved and times have definitely changed. That said, there are some hilariously oblique and strange images.

I am impressed that, even in 1983, ALA was aware that libraries need to “sell” themselves in order to compete, but it makes me wonder why, after all these years, most libraries/librarians are still struggling with this idea.

I’ve attached two versions of the binder for your consumption – one for screen view that is 4.5 mb, and one for print that is a whopping 44 mb.

I just discovered information about the FSC (Forest Stewardship Council), so I thought I would pass it along to you.

The FSC is a non-profit working with the lumber industry to be more socially responsible.

Now, here are the bits that interest us in the marketing field… If you work with a printer that is FSC certified, they have the ability to add a badge to your print job that details how many natural resources were used in producing that job (how many trees were used, how many gallons of water were consumed, and so on).

I’m actually really excited about this; I’ve been looking for something that I can use for my work with American University Library. The only downside I can see is that green printing will undoubtedly be more expensive than traditional printing.

Annual reports are notoriously hard to compile, but are they worth the outcome?

This year is the second year American University Library has chosen to dive in and make a public annual report. The first year was a trying task juggling the politics and the pain. The second year went a little more smoothly, but was still a huge nightmare (more politics and different pain).

Sounds like more trouble than it’s worth right?
You would think so, but with the right annual report and the right audience, it can be a beautiful thing.

The motivation for producing an annual report is to communicate the core values and worth of the organization to the public. Another great reason is fundraising- annual reports, especially “trophy annual reports” are great fodder for making the institution look grand and worthy of donations.

The design for this annual report was inspired by a botanic field guide, incorporating images from AU Library’s special collections. The style was chosen to fit in with the nature theme that all of AU Library’s administrative level brochures carry.

I’ve attached the PDF of the annual report to this post for review.

In Fearless Future’s attempt to remove the scourge that is clipart from the face of the earth, here is a list of stock photography sites and other alternatives:

Cheap sites:

• http://www.istockphoto.com/
  Great quality, most images are $1 – $5 but can go up as high as $40 for huge images.
• http://www.bigstockphoto.com/
  Images range from $1.40 -$2.50 each for all of them.

Expensive sites:

• http://www.veer.com/
  Impeccable quality, but pricey. Images range from $130 – $420 each or discs of multiple images in a set for $500.
• http://www.corbis.com/
  If you can’t find it on Veer you can find it on Corbis, prices are practically identical.
• http://www.photos.com/en/
  One of many stock photo subscription sites (basically you pay them a fee and they provide you with unlimited access to their collection). The subscriptions range from 1 month ($140) to a year ($600), this would be a great option if you use enough images to make it worth it.

Alternate options:

This is where is gets fun. These are free and/or alternate options to typical stock photos.

• http://creativecommons.org/
  Creative Commons is an alternative to copyright. On their site, they have a searchable repository of different types of digital works that are licensed under that would allow you to use them almost always for free (if you don’t use them on commercial projects and you say who created them)
• http://www.zoo-m.com/flickr-storm/
  With the advanced search on this site you can search the popular photo community flickr for images that are published under Creative Commons. If you find a picture/artist you like, send them an e-mail and see if you can use their work for your project.
• http://www.loc.gov/rr/print/catalog.html
  Library of Congress’ Prints & Photographs Online Catalog. LOC has digitized a ton of their prints and offered them up online for the taking – the majority of them are out of copyright.
• http://memory.loc.gov/ammem/index.html
  The American Memory Project is just like the Prints & Photographs but focuses on the “American Experience.”

Feel free to add to the list at the AcademicPR Forum under “Marketing and PR”