Fearless Future - Market the Future » Site News

ScholarCHIPs-college funds for children of incarcerated parents

Mary Evangeliste — Tue, 12 Oct 2010 22:55:11 +0000

NON PROFIT TO ASSIST CHILDREN OF INCARCERATED PARENTS AFFORD COLLEGE The Tassel is Worth the Hassle ScholarCHIPS announces their kick off event set for Saturday, October 23. The Washington DC non profit is being created to help children of incarcerated parents afford a college education. Their goal is to raise enough money to award three $10,000 scholarships in the fall of 2011. ScholarCHIPS describes itself as a solution to a cyclical problem in an underserved population in DC. The kick off event, which serves to inform the public of the organization’s mission and provide opportunities for community support, will be from 1-4pm at St. George’s Episcopal Church at 160 U St. NW — the corner of 2^nd and U Street. ScholarCHIPS encourages anyone interested to attend. The organization’s founders, students Yasmine Arrington and Niacka Carty, Aaron Jenkins of Operation Understanding, and Rev. Dr. Yvonne M. Cooper of Missing Link Ministry, will be speaking that afternoon to further explain the challenges children of incarcerated parents face. “Teens with incarcerated parents. They fall into the same trap,” says Arrington. “They’ll end up in juvenile detention or they won’t have a desire to go to college.” Attendees can also expect spoken word performances from additional students as well as refreshments. The criteria for the awards will be announced so even current students are invited to attend. Donations to ScholarCHIPS will be accepted that day but can also be made through the organization’s Facebook page or by contacting scholarCHIPSfund@gmail.com. Facts

At the present time there are no scholarships available for teens with incarcerated parents in the DMV (DC, Maryland, Virginia area)
In DC, 50% of high school students graduate and only 15% of those students attend college
The average age of children with an incarcerated parent is eight years old
Most children with incarcerated parents live in poverty before, during, and after their parents’ incarceration

Multimedia Links

NPR interview (audio): http://wamu.org/audio/nw/10/05/n3100507-34272.ram
Save the date: http://fearless-future.com/scholarCHIPS/
Facebook: http://www.facebook.com/ScholarCHIPS
Twitter: http://twitter.com/scholarCHIPS

Become Market Ready!

amy — Mon, 16 Aug 2010 19:29:44 +0000

Mary, Amy and Yvonne at ALA Chicago 2009-Workshop Girls

I have just returned from vacation and I am back to my desk and my emails, but I keep thinking about the energy, excitement and participation at our Become Market Ready! workshop at ALA in DC. Even though it was 8:30 AM in the morning, the vibe in the air was electric with curiosity. Mary and I are decidedly not morning people and were dreading the fact that we were placed in the 8AM workshop slot. There was so much interaction, Mary and I felt like we were not leading the workshop, but facilitating it! Everyone was asking questions and generating ideas, there was laughter and activity; but what really caught my sleepy eye was that with all levels of experience in the room, there was support and respect amongst all of us and I thank all of you who participated in that workshop. So I have to tell you about what happened right afterwards. I was in the bathroom, because my Venti Americano had done its job, and a participant stopped me to tell me that the workshop was both “valuable and entertaining.” “Thank you,” I said, “we had fun too.” Mary and I look forward to facelifting this workshop many more times and if you want us to come to your organization write to Mary @ marye@fearless-future.com

FF at ALA in DC!

Jonathan Silberman — Mon, 07 Jun 2010 16:47:41 +0000

Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop. Come by and say hi!

Sunday, June 27, 12:30–1:30 p.m. Swap & Shop Presents: PR X-change (Public Relations Exchange) LLAMA—PRMS Washington Convention Center—Special Events, Hall C, Aisle 700

Also, at the Swap & Shop my colleague from American University Library and fellow Fearless Collaborator, Patricia West and I will be accepting our award for the Best of Show Annual Report we created together last year. This annual report has also won two additional awards: The Graphic Design USA InHouse Design Award and the Award of Excellence from the Communicator Awards.

Internal marketing is really important to us at Fearless Future. It something we often talk about with people when we are conducting workshops around the country. Internal marketing is defined as everything you do to inform and include your internal staff in your marketing efforts. It is so important that we devote a chapter in our book to the topic. Mary and her colleague and friend Amy Ward will conduct an interactive workshop on internal marketing as part of the Grassroots program called Become Market Ready!

Become Market Ready! ALA Washington Convention Center -101 Staff Support Interests Monday, June 28, 8–10 a.m Libraries now understand the importance of articulating value deliberately and consistently; some call this marketing. Prepare for marketing to your users by sharing the why, how and when with your organization. This workshop will focus on making your institution “market ready.” Before your organization spends time and money on marketing, attend this workshop and discover the proven tools needed for staff buy in. Learn how to create and conduct a publication audit and open forums for the entire staff. Find out how to develop style sheets and templates that will bring professional consistency to your marketing.

Neither Mary or Amy are morning people so it will interesting to see them dargging their coffee in for this one. They are both skilled trainers and presenters, so this should not only be fun but also informative!

Marketing Workshop Inspires Immediate Action

Desiree — Tue, 01 Jun 2010 18:54:12 +0000

May 19th, Mary and I presented an introduction to Marketing to the Southern Pennsylvania Information Exchange Source (SPIES). Beth McGuire, one of the event’s organizers, applied our principles before we had even finished the workshop! Inspired by our introduction to style sheets, she immediately began creating one for the SPIES group. It felt fantastic to see such a strong, enthusiastic response to our message. We know that creating a solid style sheet and sticking with it will only make their marketing efforts stronger. Thanks, SPIES, for inviting Fearless Future to speak with your group of dedicated librarians. If you are interested in having the Fearless Future crew come to your organization for a workshop on staff development day or any other day, please contact me directly: desiree@fearless-future.com.

Fully Engaged: Staff Training Can be Fun & Informative!

Desiree — Thu, 01 Apr 2010 02:24:19 +0000

Kanawha County Public Library System, in West Virginia, hired Fearless Future to talk about marketing at their staff development day. One staff member remarked, “Everyone was dreading a 3 hour presentation, but Mary Evangeliste was such a dynamic speaker that I didn’t realize we spent so much time on marketing. I felt like we had time to actually settle into a topic and really discuss some issues with our library and how to resolve them.” I was particularly struck by Mary’s enthusiasm and gift for keeping the 150+ attendees engaged in lively discussion. The staff agreed, commenting that she was ”just what we needed to get us going.” The first thing she did was get everyone up and moving so that they could work cooperatively in groups. The KCPLS staff was skeptical at first but soon found that Mary’s group activities were “engaging and fun.” During the 3 hours, Fearless Future related marketing to everyday experiences, brought the concept of marketing down to an understandable (and fun!) level, and explained the why behind good marketing (instead of listing “commandments”) all with the purpose of increasing staff buy-in. Mary specifically discussed facebook for the benefit of staff members unfamiliar with this next phase in word of mouth marketing. She led the staff though an exercise to develop their own “elevator talks” in order to make all staff members advocates of their library. The last hour was devoted to talking and listening to KCPLS’s specific marketing questions and concerns. The staff appreciated “the opportunity to voice marketing concerns without key department heads present,” which was at Mary’s suggestion. We later relayed those comments and concerns to KCPLS’s management. Overall, Fearless Future had a blast working with the staff of the Kanawha County Public Library System! They were a fun and energetic crowd that clearly loves what they do and want only further success. A special thank you to Marsha Alford and Rachelle Beckner for all logistics and all-around good vibes. We hope to see them again soon—and any other institution interested in having Fearless Future work with their staff! If you are interested in having the Fearless Future crew come to your library for a workshop on staff development day or any other day, please contact me directly: desiree@fearless-future.com.

Your Gaming & Tech Guru has arrived!

Mario Halkyer — Fri, 26 Mar 2010 12:09:54 +0000

Hello Interwebs!

My name is Mario and I’ll be your digital liaison to the world of tech, gaming, and gadgets. As a guest blogger for Market the Future I’ll be sharing videos, pics, and articles from innovative and controversial ad campaigns. Hope to see you soon!

Next Post: Heavy Rain

(My Blog – Nefariousity)

Amigos & Fearless Future

Jonathan Silberman — Fri, 15 Jan 2010 03:13:40 +0000

FOR IMMEDIATE RELEASE January 14, 2010 Media contact: Larry Godwin Phone: 1-800-843-8482, ext. 2847 Email: godwin@amigos.org Amigos Partners with Fearless Future to Offer Online Library Marketing Course Dallas, TX – Amigos Library Services has partnered with Fearless Future, a design and marketing consulting firm with experience supporting libraries, to offer to offer Selling Your Library Without Selling Out! an online project-based marketing course for librarians. Fearless Future instructors Mary Evangeliste and Yvonne Mery will guide attendees through the steps needed to create an effective marketing campaign. Class activities will be structured around the actual marketing needs of participants. In true workshop fashion, students will leave the course with a real marketing plan. The course is scheduled for the Amigos online classroom the first four Mondays in March from 10:30 a.m. to 12:30 p.m. CDT. Describing the course, Laura Kimberly, Amigos’ Associate Director and Continuing Education Services Manager said, “This is an excellent course to take within the walls of one’s library and at the same time have access to the ideas of other students and knowledgeable instructors who span the country. Online technology allows us to offer students ample time to learn, develop, and apply new skills, and do so without incurring undue expense. Our participants will quickly find that Mary and Yvonne bring abundant energy and solid experience into the classroom.” About Fearless Future Fearless Future is a full-service design and marketing consulting firm committed to collaborating with non-profits and organizations that work towards the public good. Services offered include graphic design, visual identity, web design, print design, marketing consultation, marketing materials, marketing plans, workshops, group facilitation, communication positioning, publication audits, grant writing, and copy writing/editing. Mary Evangeliste is the Director of User Services and Outreach at Gettysburg College and co-author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, published by ALA Editions. Yvonne Mery is an Assistant Librarian at the University of Arizona, Tucson. About Amigos Library Services For more than 30 years, Amigos Library Services, www.amigos.org, has helped its members obtain affordable services and share library resources and knowledge. With over 600 members, Amigos is the largest consortium of libraries and cultural heritage institutions in the southwestern United States. Through membership in Amigos, libraries collectively gain access to the latest innovations and services in the library community; pursue opportunities for continuing professional education; leverage their buying power; and preserve the region’s rich cultural heritage. This collaboration strengthens each member’s ability to serve and lead its community in the creative and effective use of information resources. ###

Mary and the ATL

Jonathan Silberman — Thu, 05 Nov 2009 17:50:34 +0000

Mary will be presenting with her wonderful and supportive colleagues Maureen O’Brien Dermott (Dickinson College Library) and Katherine Furlong (Lafayette College Library) at the 1st ever Access Services Conference at Georgia Tech Global Learning Center, Atlanta, GA on 11/12/09 at 2:30–3:20 PM Here is some info on their talk:

You are not alone: managing change in user/access services with compassion and commitment.

In this panel presentation three managers of Access Services share the triumphs, disappointments and the “down right uncomfortable” work of transforming a user/access services department. Changes in the user/access service areas are inevitable; systems change and improve, vendors change, production numbers increase or decrease and technology dictates changes in work flow. How can we learn from each other instead of feeling as if we are in this all alone? How can we strive to create respectful workplaces while also asking employees to change when they are comfortable with the current state of their unit? We will discuss how to conduct a gap analysis to identify areas that need improvement, system analysis to aid in the sometimes-contentious abandonment of legacy services, and the most important component of change leadership –how to communicate clearly and effectively with staff so that are informed, educated and feel that they are fundamental in the success of the transformation.

Mary is very interested in respectful and compassion management practices, you can read more about this in her chapter Guidelines for knowing and showing : from good to great bosses in Staff development strategies that work! : stories and strategies from new librarians

Order our book!

Jonathan Silberman — Thu, 22 Oct 2009 21:12:04 +0000

Sorry we have been away for so long! But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian!

ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

How-tos of guerrilla marketing

Cutting-edge digital marketing practices

Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Click here to purchase it from ALA. Contact us and we can get you a $5 coupon.

Now it’s our turn…

Jonathan Silberman — Thu, 14 May 2009 15:11:05 +0000

Since Mary just posted an article about the fun WITF pledge drive, we thought we would try our hand at our own pledge drive. Fearless Future started a team for the Susan G. Komen Global Race for the Cure in DC on June 6th. We are asking for people to donate money to our team. If you donate, you will be entered into a drawing to win 20 hours of design work/consultation from Fearless Future. We could redesign your logo, create a brochure, redo your business cards, walk you though a re-branding strategy all for FREE. Any amount would qualify you to be entered, but remember this is for a good cause. You can donate on our team page any time between now and June 6th. Follow the link below and click on the “Donate to this Team!” button. http://www.info-komen.org/goto/FearlessFuture If you can be in DC on the 6th, join our team, we would love to have you! Thank you!! Fearless Future ** UPDATE ** Team Fearless Future raised almost $1,000 for the Race for the Cure! Thank you to everyone who donated!! We also picked a winner for the free 20 hrs of work from FF. Congratulations Amanda Werhane from University of Wisconsin-Madison Library!