http://www.fearless-future.com/wordpress/the-two-faces-of-annual-reports/ Tips, Trends, and Tactics for your marketing future. Mon, 06 Feb 2012 17:00:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.fearless-future.com/wordpress/the-two-faces-of-annual-reports/comment-page-1/#comment-2141 Annual Report » Market the Future Wed, 26 Sep 2007 22:49:34 +0000 http://www.fearless-future.com/wordpress/archives/152/#comment-2141 [...] Last year the report centered around this theme of a botanical field guide. For this year’s report, the highlights were maps from the library’s special collections. Since maps were the central focus, the report was designed around the core idea of a “Captain’s Log.” This idea allowed the addition of personal elements such as handwriting and handmade graphs, these personal touches helped to dispel the austere image that annual reports tend to portray. [...] [...] Last year the report centered around this theme of a botanical field guide. For this year’s report, the highlights were maps from the library’s special collections. Since maps were the central focus, the report was designed around the core idea of a “Captain’s Log.” This idea allowed the addition of personal elements such as handwriting and handmade graphs, these personal touches helped to dispel the austere image that annual reports tend to portray. [...]

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